Praça Natura SPFW N42
31042
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PRAÇA NATURA

SPFW N42

Transformation, transgression, transition. Inspired by the current scenario of fast and deep changes, the 42nd edition of SPFW showed how fashion can be a path for growth, inspiring new possibilities, creating opportunities.

Round shapes were used to transmit the idea of movement, dynamism and celebration, inherent part of the DNA of this brand where beauty goes beyond aesthetics to become a tool of personal change and knowledge.

– FABIO MOTA,
ASSOCIATE AND EXECUTIVE DIRECTOR

The space had a very busy stage where several artists performed engaged in the creation of a new horizon. At the back, a screen showed the latest pictures of the spring collection of the brand.

Two tables full of products, in addition to four make-up stations, became the perfect place to try and use products from Natura Aquarela collection.

 

All this under a sky made of colorful neon lights that brought colors and poetry to this event that will be forever in the mind and in the heart of those who were there!

PROJECT DATA
Project Name: Praça Natura SPFW 42
Author: Todos Arquitetura
Local: SPFW –  Arena de Eventos do Parque do Ibirapuera, São Paulo – SP
Team: Lais Delbianco, Fabio Mota, Mauricio Arruda, Raphaell Valença
Area: 70 m²
Year: 2016
Photos: Lufe Gomes