SPFW N44
Mestre Didi’s artworks have inspired the creation of Brazilian and creative aesthetics for the new series of Natura Aquarela lipsticks. The presence of color, soul and diversity in the collection has given direction to the project of Natura Square in the 44th edition of Sao Paulo Fashion Week.
The space design follows Aquarela makeup color palette, with color block in vibrant shades like orange, pink and yellow. The green, which represents the brand, is incorporated with the leafage that surrounds the stand and frames the big screen.
The photo shooting is the grand attraction in Natura Square this SPFW edition. It is composed by a swing encircled by colorful beads. The immersive space serves as a background for photos and visitors are invited to join Natura’s campaign #todabelezapodeser (in English, “every beauty can be”) and contribute for the creation of a mosaic that pictures the diversity of Brazilian beauty.
The furniture’s round shapes dialogue with the pillars and curves of the interior of Oscar Niemeyer’s designed Fundação Bienal, inside Ibirapuera Park, which hosts the fashion week.
– FABIO MOTA,
ASSOCIATE AND EXECUTIVE DIRECTOR
