BEAUTYBOX
The new model of store created to beautybox, a brazilian beauty products multi brand, unite the main ideas that promote a better experience to the consumer: technology, curation and experimentation.
Since the first contact with the store, it’s already possible to perceive the new moment of the brand. The facade of polycarbonate acts like a big illuminated screen highlighting the new logo.
The light grids of the store reinterpret the “beauty box” reinforcing the brand identity. In addition to ensure the “wow factor” to the customer, the homogeneous lighting allows a greater flexibility to the layout and the disposition of the products. The balance between lights, colors and transparency create a techsoft atmosphere.
the experience, present throughout the store, gains prominence with a big organic shape table that, located at the center of the store, invites the consumer to try the latest releases of the partners brands, live and share experiences related to the universe of beauty.
With retractable mirrors and space to highlight and organize the makeup, the table has an inviting and multifunctional characters, can be used for many different occasions like events and the beauty classes.
Celebrating the Ominichanel character of the store, the big highlight is the innovative Tower Pick up in Store, that integrates the physical and virtual universe. Those who make purchases through the website can choose to withdraw the product directly at the physical address and follow the operation of the tower, using a QR-Code.
browsing the store is intuitive and practical highlighting the categories, brands and products, graphed in architecture and furniture.
In order to make more fluid the user experience, the store holds every product within reach, being able to be easily tested and making the experience present through out the whole path.
For the Perfumery section, big highlight of the store, the project was designed on a micro architectural scale. Lighting resources details of exhibition accessories and furniture, detailed finishing and consistency of forms and colors create an elegant atmosphere, precise and well finished.
With a sophisticate interior design, but without losing proximity of the brand, Beautybox’s new interior design puts the consumer on the world beauty scene, inviting her to explore, experimentation immersion in the brand universe.
FLOOR PLAN
