Todos Arquitetura | Praça Natura SPFW N44
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Mestre Didi’s artworks have inspired the creation of Brazilian and creative aesthetics for the new series of Natura Aquarela lipsticks. The presence of color, soul and diversity in the collection has given direction to the project of Natura Square in the 44th edition of Sao Paulo Fashion Week.

The space design follows Aquarela makeup color palette, with color block in vibrant shades like orange, pink and yellow. The green, which represents the brand, is incorporated with the leafage that surrounds the stand and frames the big screen.

The photo shooting is the great attraction in Natura Square this SPFW edition. It is composed by a swing encircled by colorful beads. The immersive space serves as a background for photos and visitors are invited to join Natura’s campaign #todabelezapodeser (in English, “every beauty can be”) and contribute for the creation of a mosaic that pictures the diversity of Brazilian beauty.

The furniture’s round shapes dialogue with the pillars and curves of the interior of Oscar Niemeyer’s designed Fundação Bienal, inside Ibirapuera Park, which hosts the fashion week.

Project Data:

Project name: Praça Natura SPFW N44

Client: Natura

Author: Todos Arquitetura

Team: Lais Delbianco, Fabio Mota, Mauricio Arruda, Rogerio Gurgel, Raphaell Valença

Size: 80 m²

Location: SPFW –  Bienal do Parque do Ibirapuera, São Paulo – SP

Project Year: 2017

Photos: Ricardo Bassetti